Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance analytics company Profitero and Paul Lees our Group Managing Director at CheckoutSmart, as they discuss fascinating original research on grocery ratings and reviews.
This study was specifically undertaken in the UK amongst over 3,700 online grocery shoppers to support the understanding of FMCG leaders and eCommerce teams, by answering their questions:
- Do online grocery shoppers really bother reading online supermarket reviews?
- Do they read reviews in our category/sub-category?
- What elements are more or less important in a product review?
- What makes a good online product review from a grocery shopper perspective
If you would like a copy of the full 22 page report with all 72 subcategories plus the "6 Golden rules of ratings & reviews" go here:
Alternatively if you would like me to talk you through the results and the actions any brand should take as a result then I would be more than happy to do so. Simply use the Contact us form and I or one of the team will come back to you.
We can help you increase genuine ratings and reviews across all the major grocery retailers (including ASDA, Tesco, Morrisons, Sainsburys, Waitrose and Ocado in the UK) but Also Boots, Superdrug, Iceland and Holland & Barrett. In fact anywhere you find ratings and reviews posted onto online sites by shoppers, we should be able to help you. Whether that it in the UK, Spain, Canada or the US.
We can work with all sizes of organisation, from ones with a few SKUs to ones with hundreds, each one gets our full attention and guaranteed delivery of at last 30 unique and genuine reviews in each reailer.