When a product’s rating falls below the critical 4.0 mark, it is easy to panic or bury your head in the sand. After all, consumers rely heavily on reviews to guide their choices, and a poor score can signal trouble ahead for your products. Yet, rather than viewing these ratings as a dead-end, they can represent a valuable opportunity for growth and improvement.
At CheckoutSmart, we see these poor reviews not as a problem but as a unique opportunity to transform your product with SmartReformulation.
The Hidden Opportunity in Poor Reviews
Our analysis reveals that the bottom 20% of products with at least 30 reviews in UK supermarkets since 2023 have an average rating of less than 4.0. This figure underscores a vital truth: these products don’t need more reviews—they need reformulating to succeed.
Instead of trying to drown out the negativity with more reviews (which is rightly banned under recent legislation), it’s time to listen to your customers. Using the right tools, these less-than-ideal reviews can become a goldmine of insights that guide product improvement, revitalise your brand, and boost your sales.