Top 150 FMCG UK Manufacturers ranked by Review Impact

Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online reputation in supermarkets. Our key reputation KPI is the percentage of SKUs that need new reviews. The fewer the number, the better the manufacturer is managing its reputation.

Based on our research and that of some business school professors in the US, the three key measures that go into whether a SKU Needs new reviews are:

Minimum of 30 reviews: This involves checking if the SKU has at least 30 reviews in that retailer. If it does, we move on to section 2. If not, it requires new reviews.
Top 3 Fresh: Looking at the latest three reviews on the retailer's website, e.g., Tesco.com, which is displayed as the newest first, are any more than six months old? If yes, it needs new reviews; if not, go to 3.
Top 3 Fair: Look at the latest three reviews and their ratings out of 5. Are any of these more than 1.5 Stars different from (above or below) the average rating for the SKU in that retailer? If yes, then it needs new reviews. If "No," then this SKU in this retailer is optimised right now.

We check this data daily in every retailer and automatically get new reviews from 100% verified shoppers until they are no longer required. Working with our clients, we know that this kind of Always On program provides an exceptional ROI return of between 6 and 12 at a gross margin level.

That's £6 - £12 back for every £1 you spend on the program. Where else can you get that kind of return on your spending?

the medalists

CheckoutSmart Medalist Oct 2024

Where did you finish?

the Top 10

CheckoutSmart Top 10 Oct 2024

Highlights

It is tight at the top, but Lactalis jumped up to No.1 with just 33.9% of SKUs needing new reviews
Arla falls back 2 places with a 9% increase in SKUs needing new reviews
The biggest improvement is Upfield, up 38 places
6 out of the Top 10 Manufacturers are CheckoutSmart clients

How do you become a winner?

Results based on the three key dimensions of product reviews that drive impact:

Make a mark – A product needs at least 30 reviews to be credible with shoppers

Recent form – The latest three reviews need to be less than 6 months old to have the maximum relevance to shopper

Within the spirit - The latest three reviews should fairly represent the average rating, which is within 1.5 stars of the average.

The best way to become a winner is to start working with CheckoutSmart. Our SmartReputation Always On program guarantees that your SKUs will not need new reviews. No matter where you start, we will get you to 30 and keep them fresh and fair.

Report Key

Coverage - Based on SKU distribution in the Top 5 retailers in October 2024 (Tesco, ASDA, Sainsbury's, Morrisons & Ocado) ie 5 = 1 SKU in 5 retailers.

Need new reviews? - Any SKU that does not have 30 reviews has a Top 3 review over 6 months (182 days) old or has the lowest rating of more than 1.5 stars from the average needs new reviews.

For inclusion - A manufacturer needs at least 40 points of distribution, such as 10 items in an average of 4 retailers.

the Top 150 (see below for alphabetical listing)

Manufacturer	Jan '24 Reviews Rank	Jul '24 Reviews Rank
Lactalis McLelland	2	1
Muller Dairy	3	2
Arla Foods	1	3
Bettys & Taylors Of Harrogate	5	4
McCain Foods	4	5
Allied Bakeries	11	6
Upfield	45	7
Pladis	9	8
Crosta & Mollica	10	9
KP Snacks	13	10
Colgate Palmolive	8	11
Pilgrim's Food Masters	12	12
Yeo Valley	6	13
Saputo	19	14
Premier Foods	7	15
Essity	20	16
Kimberly Clark	26	17
Mars Food	38	18
Hovis	15	19
Johnson & Johnson	14	20
Picard	24	21
Starbucks	16	22
Coty	18	23
Bonne Maman	21	24
Bighams	25	25
Nestle Waters	33	26
Danone	28	27
Warburtons	22	28
Lindt & Sprungli	23	29
Natoora	17	30
Mizkan	31	31
Kellogg's	34	32
Nomad Foods Europe	36	33
Spectrum Brands	32	34
Brindisa	30	35
Jacobs Douwe Egberts	29	36
Unilever	39	37
Fox's Biscuits	61	38
Henkel	78	39
Procter & Gamble	27	40
Alpro	37	41
Cofresh Snack Foods	55	42
Nestle	51	43
L'Oreal	42	44
Church and Dwight	131	45
HJ Heinz	46	46
Pastificio Garofalo	40	47
SC Johnson	43	48
Heineken	47	49
Young's	69	50
Beiersdorf	48	51
Dr. Oetker	50	52
LNCD	68	53
The Organic Family	41	54
Pets Choice	70	55
General Mills	53	56
Wessanen	66	57
Mondelez	44	58
Bacardi	35	59
PepsiCo	49	60
Nairn's	65	61
Procordia Food	57	62
Cranswick	67	63
Marlow Foods	59	64
Tropicana	102	65
GlaxoSmithKline	54	66
Seven Seas Health Care	73	67
Coca Cola	84	68
Jordans & Ryvita	75	69
Lucozade Ribena Suntory	52	70
Whole Earth Brands	62	71
Ferrero U.K.	88	72
Weetabix	101	73
Tilda	74	74
Kerry Foods	97	75
E & J Gallo	86	76
William Grant and Sons	83	77
Bayer Healthcare	56	78
Lotus Bakeries	91	79
Britvic	81	80
Diageo	107	81
AB InBev	87	82
The Hain Celestial Group	77	83
Reckitt Benckiser	64	84
Petty Wood & Co	116	85
Mars Petcare	93	86
PZ Cussons	60	87
Princes	79	88
East End Foods	100	89
Pernod-Ricard	95	90
Gruppo Campari	141	91
Method	71	92
Daylesford Organic	63	93
itsu	89	94
Newell Brands	72	95
Treasury Wine Estates	98	96
Off Piste Wines	80	97
Associated British Foods	110	98
Ecover	121	99
Windmill Organics	96	100
SHS Drinks	103	101
Wassen	90	102
Accolade Wines	58	103
Brown-Forman	82	104
KTC Edibles	112	105
AB World Foods	148	106
Ekaterra	124	107
Dr Schar	113	108
Haribo	99	109
Fresh Marketing	111	110
Kao	92	111
Salov	108	112
Whitworths	114	113
A G Barr	117	114
Baylis and Harding	120	115
Gu Indulgent Foods	94	116
Childs Farm	85	117
Perrigo	126	118
Armitage Pet Care	132	119
MPM	128	120
Symington's	106	121
Perfetti Van Melle	105	122
Tata Beverages	76	123
Surya Foods	125	124
Weleda	118	125
John West	115	126
Concha y Toro	104	127
Organix	122	128
Lavazza	133	129
Wella	109	130
Twinings	130	131
McCormick	123	132
Inspired Pet Nutrition	136	133
Lily's Kitchen	137	134
Smithfield Foods	129	135
Grace Foods	138	136
Neal's Yard	145	137
Kopparberg	144	138
Baxters Food Group	119	139
Ella's Kitchen	134	140
Fever Tree	139	141
Piccolo Foods	135	142
HiPP	140	143
BrewDog	142	144
Vitabiotics	143	145
Harvey Nichols	146	146
The Bart Ingredients Company	147	147
Indus Organics	149	148
Rajah Spices	150	149
Genius Foods	127	150

Alphabetical listing

Manufacturer	Jan '24 Review Rank	Jul '24 Review Rank
A G Barr	117	114
AB InBev	87	82
AB World Foods	148	106
Accolade Wines	58	103
Allied Bakeries	11	6
Alpro	37	41
Arla Foods	1	3
Armitage Pet Care	132	119
Associated British Foods	110	98
Bacardi	35	59
Baxters Food Group	119	139
Bayer Healthcare	56	78
Baylis and Harding	120	115
Beiersdorf	48	51
Bettys & Taylors Of Harrogate	5	4
Bighams	25	25
Bonne Maman	21	24
BrewDog	142	144
Brindisa	30	35
Britvic	81	80
Brown-Forman	82	104
Childs Farm	85	117
Church and Dwight	131	45
Coca Cola	84	68
Cofresh Snack Foods	55	42
Colgate Palmolive	8	11
Concha y Toro	104	127
Coty	18	23
Cranswick	67	63
Crosta & Mollica	10	9
Danone	28	27
Daylesford Organic	63	93
Diageo	107	81
Dr Schar	113	108
Dr. Oetker	50	52
E & J Gallo	86	76
East End Foods	100	89
Ecover	121	99
Ekaterra	124	107
Ella's Kitchen	134	140
Essity	20	16
Ferrero U.K.	88	72
Fever Tree	139	141
Fox's Biscuits	61	38
Fresh Marketing	111	110
General Mills	53	56
Genius Foods	127	150
GlaxoSmithKline	54	66
Grace Foods	138	136
Gruppo Campari	141	91
Gu Indulgent Foods	94	116
Haribo	99	109
Harvey Nichols	146	146
Heineken	47	49
Henkel	78	39
HiPP	140	143
HJ Heinz	46	46
Hovis	15	19
Indus Organics	149	148
Inspired Pet Nutrition	136	133
itsu	89	94
Jacobs Douwe Egberts	29	36
John West	115	126
Johnson & Johnson	14	20
Jordans & Ryvita	75	69
Kao	92	111
Kellogg's	34	32
Kerry Foods	97	75
Kimberly Clark	26	17
Kopparberg	144	138
KP Snacks	13	10
KTC Edibles	112	105
L'Oreal	42	44
Lactalis McLelland	2	1
Lavazza	133	129
Lily's Kitchen	137	134
Lindt & Sprungli	23	29
LNCD	68	53
Lotus Bakeries	91	79
Lucozade Ribena Suntory	52	70
Marlow Foods	59	64
Mars Food	38	18
Mars Petcare	93	86
McCain Foods	4	5
McCormick	123	132
Method	71	92
Mizkan	31	31
Mondelez	44	58
MPM	128	120
Muller Dairy	3	2
Nairn's	65	61
Natoora	17	30
Neal's Yard	145	137
Nestle	51	43
Nestle Waters	33	26
Newell Brands	72	95
Nomad Foods Europe	36	33
Off Piste Wines	80	97
Organix	122	128
Pastificio Garofalo	40	47
PepsiCo	49	60
Perfetti Van Melle	105	122
Pernod-Ricard	95	90
Perrigo	126	118
Pets Choice	70	55
Petty Wood & Co	116	85
Picard	24	21
Piccolo Foods	135	142
Pilgrim's Food Masters	12	12
Pladis	9	8
Premier Foods	7	15
Princes	79	88
Procordia Food	57	62
Procter & Gamble	27	40
PZ Cussons	60	87
Rajah Spices	150	149
Reckitt Benckiser	64	84
Salov	108	112
Saputo	19	14
SC Johnson	43	48
Seven Seas Health Care	73	67
SHS Drinks	103	101
Smithfield Foods	129	135
Spectrum Brands	32	34
Starbucks	16	22
Surya Foods	125	124
Symington's	106	121
Tata Beverages	76	123
The Bart Ingredients Company	147	147
The Hain Celestial Group	77	83
The Organic Family	41	54
Tilda	74	74
Treasury Wine Estates	98	96
Tropicana	102	65
Twinings	130	131
Unilever	39	37
Upfield	45	7
Vitabiotics	143	145
Warburtons	22	28
Wassen	90	102
Weetabix	101	73
Weleda	118	125
Wella	109	130
Wessanen	66	57
Whitworths	114	113
Whole Earth Brands	62	71
William Grant and Sons	83	77
Windmill Organics	96	100
Yeo Valley	6	13
Young's	69	50

Need to up your game?

We have data for all manufacturers and major UK online grocery retailers ask us. We help brands continually optimise their online reputation by providing product reviews from 100% verified shoppers exactly where they are needed using smart data. We can get you fit to face the competition.

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