Shopper marketing blog

Find out who was the number one online grocery in February

Posted by Paul on Mar 14, 2022 7:50:59 AM

In the second month of their online grocery shopping tracker, CheckoutSmart continues to bring fresh insights into this fast-growing, fast-changing market.

NB The numbers below are deliberately obscured, if you would like to know the answers please contact us.

Read More

Topics: Online, Supermarket, Tesco.com, Shopper Research, Amazon, Q-Commerce

Amazon number 2 in UK for online grocery, Getir leads Q-Commerce

Posted by Paul on Feb 28, 2022 7:47:50 AM

CheckoutSmart create groundbreaking online grocery shopping tracking service for FMCG brands & retailers in the UK

Today CheckoutSmart launched its online grocery shopping usage tracker as part of its SmartResearch services. Using feedback from thousands of grocery shoppers each month, CheckoutSmart will track the usage of the online grocery supermarkets, Amazon grocery, Food Aggregators and Q-Commerce all in one place.

This will allow brands & retailers to:

  • Track the scale and trends of each grocery delivery sub-sector and the players within them. 
  • Make decisions about their investments and the relative importance of each player
  • Use the data to engage with their businesses in discussions about the prioritisation of channels and the resources required.
Read More

Topics: Online, FMCG, Tesco, ecommerce, Shopper Insights, Shopper Research, Amazon, Q-Commerce

Product reviews by brand in Carrefour Online - Spain

Posted by Paul on Jul 1, 2021 7:00:00 AM

As we were planning our expansion into Spain, we decided to have a look at the grocery retail landscape. For us, that meant having a look at the online supermarket product ratings and reviews for FMCG brands. Our focus in this post is on Carrefour the French-based retailer but we also looked closely at Dia and El Corte Ingles where we can also deliver ratings and reviews for brands. 

To undertake the review of online product reviews in Spain within Carrefour, the first step was to scrape the website data, then attribute the data to brand and manufacturer. Once this was done, the analysis could begin.

A short summary of our observations is contained below together with Excel and PDF downloads of the category and brand level data. More data is available down to product level with many more measures, please contact us if you would like to know more.

Read More

Topics: Online, ecommerce, digital shelf, Spain, Carrefour

CheckoutSmart launches easy online grocery ratings & reviews

Posted by Paul on Oct 1, 2018 2:19:09 PM

Customer reviews

Online Grocery Reviews

Shopper Marketing agency CheckoutSmart’s new offering taps into the known online and in-store sales benefit from increasing an items rating and reviews. A report from PowerReviews says the threshold for securing shopper trust at the product level is to collect up to 50 reviews

Read More

Topics: Online, Grocery, Rating and Reviews

Digital Shopper Marketing

FAST & FLEXIBLE

CheckoutSmart is a leading digital shopper marketing agency delivering fast, flexible campaigns against all your goals in any retailer or just one:

  • Actively manage your shopper reputation in all online retailers
  • Create instant shopper action in any retailer, on any sku in the way you want
  • Start a genuine dialogue with shoppers about your products
  • Launch more successful NPD faster and use immediate feedback to improve your mix
  • Excite shoppers with easy to execute, effective virtual on-pack activities
  • Upgrade your understanding of the retail execution within all retailers
  • UK, Europe, US and beyond

Talk to us here: CONTACT US