As we were planning our expansion into Spain, we decided to have a look at the grocery retail landscape. For us, that meant having a look at the online supermarket product ratings and reviews for FMCG brands. Our focus in this post is on Carrefour the French-based retailer but we also looked closely at Dia and El Corte Ingles where we can also deliver ratings and reviews for brands.
To undertake the review of online product reviews in Spain within Carrefour, the first step was to scrape the website data, then attribute the data to brand and manufacturer. Once this was done, the analysis could begin.
A short summary of our observations is contained below together with Excel and PDF downloads of the category and brand level data. More data is available down to product level with many more measures, please contact us if you would like to know more.