Shopper marketing blog

Amazon number 2 in UK for online grocery, Getir leads Q-Commerce

Posted by Paul on Feb 28, 2022 7:47:50 AM

CheckoutSmart create groundbreaking online grocery shopping tracking service for FMCG brands & retailers in the UK

Today CheckoutSmart launched its online grocery shopping usage tracker as part of its SmartResearch services. Using feedback from thousands of grocery shoppers each month, CheckoutSmart will track the usage of the online grocery supermarkets, Amazon grocery, Food Aggregators and Q-Commerce all in one place.

This will allow brands & retailers to:

  • Track the scale and trends of each grocery delivery sub-sector and the players within them. 
  • Make decisions about their investments and the relative importance of each player
  • Use the data to engage with their businesses in discussions about the prioritisation of channels and the resources required.
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Topics: Online, FMCG, Tesco, ecommerce, Shopper Insights, Shopper Research, Amazon, Q-Commerce

Tesco.com shopper research report & SWOT analysis

Posted by Paul on Oct 13, 2020 10:09:57 AM

As a leading digital shopper marketing agency, we are always looking to extend our understanding of the ever-changing grocery shopping environment. Recently we undertook a survey of regular grocery shoppers to understand how they shop on Tesco online and what they think about their experience.

The feedback tells us that there is opportunity for Tesco.com to grow faster but also some significant threats in the wings. Everything we asked has been collated into a comprehensive 20-page report which is available to download. We have pulled the highlights together into a summary SWOT analysis below, together with a few examples of the charts in the download.

If you would like the full report it is available to download here.

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Topics: Supermarket, Grocery, FMCG, Shopper Marketing, Tesco, Tesco.com, ecommerce, Shopper Research

Tesco's Hidden Ratings & Reviews

Posted by Paul on Apr 12, 2019 11:13:59 AM

After our Sainsburys Ratings and Reviews blog last month we've been digging around the other main UK supermarket websites.  We know that Tesco don't currently show Ratings & Reviews on their website, so when we popped the hood on their site and had a look around we were surprised to discover that their ratings & reviews were actually there but hidden from the public.

To save you the time finding and collating for yourselves, we’ve pulled it together into some nice summary charts below. For your free brand report for your category, just get in touch and we’ll happily send you one over.  

Figure 1: Infographic summary of Tesco.com ratings & reviews

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Topics: Supermarket, Rating and Reviews, Shopper Marketing, Tesco, Tesco.com

Digital Shopper Marketing

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  • Actively manage your shopper reputation in all online retailers
  • Create instant shopper action in any retailer, on any sku in the way you want
  • Start a genuine dialogue with shoppers about your products
  • Launch more successful NPD faster and use immediate feedback to improve your mix
  • Excite shoppers with easy to execute, effective virtual on-pack activities
  • Upgrade your understanding of the retail execution within all retailers
  • UK, Europe, US and beyond

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