Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear feedback from some that just don’t stack up against the data. Whether it’s scepticism about their impact on sales or outdated beliefs about how shoppers engage with reviews, these misconceptions can hold brands back. We will cover:
- The impact of product reviews on sales is minimal
Based on case study data, we’ll show how reviews drive long-term sales growth. - Reviews only matter to online shoppers
In-store shoppers use reviews too—66% check them before purchasing. - If my product is good, I can ignore negative reviews
A product with an average rating below 4.0 is losing trust and sales—here’s why. - Product reviews are just for retailer websites
Smart brands use advertising, packaging, and in-store reviews to boost conversions. - Reviews don’t matter for own-label products
The gap between branded and own-label reviews is growing—own-label needs to catch up.
Now, let’s examine myth and reveal the truth about the power of product reviews.