Shopper marketing blog

How to Win with AI: Your Own Consumer Feedback Measures

Posted by Paul on Apr 17, 2024 11:35:42 AM

Consumer-facing brands should leverage bespoke consumer feedback data to train or fine-tune AI / ML models to get ahead. These expert models can help them gain valuable insights into consumer preferences, behaviours, and sentiments, enabling them to optimise product descriptions, packaging design and advertising copy.

One application we have developed for such AI models is to assess and classify product reviews with helpful tags. Using consumer feedback as the basis, we have created proprietary measures of product reviews, such as how influential an individual review is and how strongly it reviews the product's taste or effectiveness.

By analysing these new measures, brand owners can identify their performance and patterns in consumer reviews, generate new insights, compare themselves to competition and even highlight individual reviews for a specific purpose, such as "suitable for advertising". 

Using bespoke shopper data to train AI models represents a significant opportunity for consumer-facing brands to enhance their understanding of consumers and markets.

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Topics: marketing, Shopper Marketing, Insights, AI, Data Analytics

Food & Drink Trends & Innovations event write up

Posted by Paul on Jun 15, 2023 7:53:58 AM

The event held in London was an intimate and relaxed gathering, featuring a knowledgeable group of industry experts who weren't there to push products, but rather, to share their thoughts and ideas. The audience consisted of a diverse mix of food and beverage manufacturers, food service providers and operators, and a handful of retailers, contributing to a well-rounded and informative day filled with lively conversations and shared insights.

Rather than rehashing the entire agenda, my intention is to provide a condensed summary of the relevant topics, with a focus on novel and significant areas. However, summarising is not an exact science, so my apologies if I missed any insightful comments made by presenters.

The Food industry challenges

My overall summary of the themes for the day:

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Topics: Grocery, marketing, Shopper Insights, Shopper Research

When will supermarket shoppers buy groceries leading up to Christmas?

Posted by Paul on Dec 4, 2018 8:09:19 AM

After analysing the shopping basket data from than 500,000 grocery receipts uploaded by our members in the Decembers of 2013 - 2017, we can see that on average there is a steady rise in sales in the four days leading up to 23rd December.

The team at leading Shopper Marketing Agency CheckoutSmart have produced their Christmas sales forecast for 2018. With Christmas Day falling on a Tuesday in 2018, it is predicted that many shoppers will leave their Christmas grocery shop until the weekend before, with an expected surge on Saturday 22nd and Sunday 23rd December. This will allow shoppers to take advantage of final Christmas promotional activity and stock up on perishables and fresh produce before the big day. Christmas Eve, will then see a dramatic fall-off in predicted sales at just 5.6% of the week, as everyone settles down at home or heads to friends and family for the festive period. 

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Topics: Supermarket, Grocery, marketing, Christmas, sales

The Top 10 Ways Cashback Apps Help Grocery Brands

Posted by Paul on Nov 5, 2018 8:22:34 AM

In 2018 we conducted research that showed 65% of our members look at our app when they are planning their food shopping, and 35% while they shop in the supermarket*. It is clear that grocery cashback apps are an excellent route to deliver shopper marketing goals (we have more on the whole Shopper Marketing approach here)

For example, we can use Geo targeting to serve brand advertising right onto consumers mobile devices at the first moment of truth, but the power of these apps goes a lot further than simply helping to raise brand awareness.

Based on our experience as Europe's No.1 grocery cashback organisation, here are the top 10 ways you can start using these apps to your advantage today:

 

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Topics: Supermarket, Grocery, Coupon, FMCG, marketing, mobile phone

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  • Actively manage your shopper reputation in all online retailers
  • Create instant shopper action in any retailer, on any sku in the way you want
  • Start a genuine dialogue with shoppers about your products
  • Launch more successful NPD faster and use immediate feedback to improve your mix
  • Excite shoppers with easy to execute, effective virtual on-pack activities
  • Upgrade your understanding of the retail execution within all retailers
  • UK, Europe, US and beyond

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