Shopper marketing blog

In 2018 we conducted research that showed 65% of our members look at our app when they are planning their food shopping, and 35% while they shop in the supermarket*. It is clear that grocery cashback apps are an excellent route to deliver shopper marketing goals (we have more on the whole Shopper Marketing approach here)

For example, we can use Geo targeting to serve brand advertising right onto consumers mobile devices at the first moment of truth, but the power of these apps goes a lot further than simply helping to raise brand awareness.

Based on our experience as Europe's No.1 grocery cashback organisation, here are the top 10 ways you can start using these apps to your advantage today:

Coca-Cola retains their crown as the UK’s favourite online supermarket brand

CheckoutSmart, Europe’s No.1 grocery cashback app has released the UK’s Top 100 Online Grocery Brands report based on our online data. Once again, Coca-Cola was on sparkling form accounting for 66p in every £100 spent online by shoppers. This is an important club because £16.15 of every £100 spent is accounted for by the Top 100 brands.

Who else was a winner? Aptamil baby milk is growing up well as the fastest climber within the top 25, moving up 9 places to 19^th. The No.1 Beer brand was Stella Artois, up 14 places to 32^nd closely followed by Fosters up 12 places at 38^th. Their perfect accompaniment Walkers Crisps was a new entrant in the Top Ten at 9^th.