Shopper marketing blog

The impact of Ratings and Reviews on sell-through rate - webinar

Posted by Paul on Feb 8, 2021 7:34:58 AM
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Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance analytics company Profitero and Paul Lees our Group Managing Director at CheckoutSmart, as they discuss fascinating original research on grocery ratings and reviews.

This study was specifically undertaken in the UK amongst over 3,700 online grocery shoppers to support the understanding of FMCG leaders and eCommerce teams, by answering their questions:

  • Do online grocery shoppers really bother reading online supermarket reviews?
  • Do they read reviews in our category/sub-category?
  • What elements are more or less important in a product review?
  • What makes a good online product review from a grocery shopper perspective

If you would like a copy of the full 22 page report with all 72 subcategories plus the "6 Golden rules of ratings & reviews" go here

Alternatively if you would like me to talk you through the results and the actions any brand should take as a result then I would be more than happy to do so. Simply use the Contact us form and I or one of the team will come back to you. 

We can help you increase genuine ratings and reviews across all the major grocery retailers (including ASDA, Tesco, Morrisons, Sainsburys, Waitrose and Ocado in the UK) but Also Boots, Superdrug, Iceland and Holland & Barrett. In fact anywhere you find ratings and reviews posted onto online sites by shoppers, we should be able to help you. Whether that it in the UK, Spain, Canada or the US. 

We can work with all sizes of organisation, from ones with a few SKUs to ones with hundreds, each one gets our full attention and guaranteed delivery of at last 30 unique and genuine reviews in each reailer.

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Topics: Grocery, FMCG, Rating and Reviews, Shopper Marketing, ecommerce, profitero

Digital Shopper Marketing

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CheckoutSmart is a leading digital shopper marketing agency delivering fast, flexible campaigns against all your goals in any retailer or just one:

  • Actively manage your shopper reputation in all online retailers
  • Create instant shopper action in any retailer, on any sku in the way you want
  • Start a genuine dialogue with shoppers about your products
  • Launch more successful NPD faster and use immediate feedback to improve your mix
  • Excite shoppers with easy to execute, effective virtual on-pack activities
  • Upgrade your understanding of the retail execution within all retailers
  • UK, Europe, US and beyond

Talk to us here: CONTACT US