Shopper marketing blog

Q. What happens when the government says "stay at home"?

A. People get up early and go to the supermarket!

Kantar* have just said that grocery sales were up 20.6% in March to their highest ever level, peaking 16th - 19th March. From our analysis of shopper's receipts submitted to us as part of cashback claims, we can see that they were up much earlier than usual that week, probably to "avoid the crowds" or just get there when items are in stock. This happened again the week after, when the restrictions were increased as the chart below illustrates:

Coca-Cola retains their crown as the UK’s favourite online supermarket brand

CheckoutSmart, Europe’s No.1 grocery cashback app has released the UK’s Top 100 Online Grocery Brands report based on our online data. Once again, Coca-Cola was on sparkling form accounting for 66p in every £100 spent online by shoppers. This is an important club because £16.15 of every £100 spent is accounted for by the Top 100 brands.

Who else was a winner? Aptamil baby milk is growing up well as the fastest climber within the top 25, moving up 9 places to 19^th. The No.1 Beer brand was Stella Artois, up 14 places to 32^nd closely followed by Fosters up 12 places at 38^th. Their perfect accompaniment Walkers Crisps was a new entrant in the Top Ten at 9^th.