Shopper marketing blog

After analysing the shopping basket data from than 500,000 grocery receipts uploaded by our members in the Decembers of 2013 - 2017, we can see that on average there is a steady rise in sales in the four days leading up to 23^rd December.

The team at leading Shopper Marketing Agency CheckoutSmart have produced their Christmas sales forecast for 2018. With Christmas Day falling on a Tuesday in 2018, it is predicted that many shoppers will leave their Christmas grocery shop until the weekend before, with an expected surge on Saturday 22^nd and Sunday 23^rd December. This will allow shoppers to take advantage of final Christmas promotional activity and stock up on perishables and fresh produce before the big day. Christmas Eve, will then see a dramatic fall-off in predicted sales at just 5.6% of the week, as everyone settles down at home or heads to friends and family for the festive period. 

Online Grocery Reviews

Shopper Marketing agency CheckoutSmart’s new offering taps into the known online and in-store sales benefit from increasing an items rating and reviews. A report from PowerReviews says the threshold for securing shopper trust at the product level is to collect up to 50 reviews. 

Coca-Cola retains their crown as the UK’s favourite online supermarket brand

CheckoutSmart, Europe’s No.1 grocery cashback app has released the UK’s Top 100 Online Grocery Brands report based on our online data. Once again, Coca-Cola was on sparkling form accounting for 66p in every £100 spent online by shoppers. This is an important club because £16.15 of every £100 spent is accounted for by the Top 100 brands.

Who else was a winner? Aptamil baby milk is growing up well as the fastest climber within the top 25, moving up 9 places to 19^th. The No.1 Beer brand was Stella Artois, up 14 places to 32^nd closely followed by Fosters up 12 places at 38^th. Their perfect accompaniment Walkers Crisps was a new entrant in the Top Ten at 9^th.