Online Grocery Reviews
Shopper Marketing agency CheckoutSmart’s new offering taps into the known online and in-store sales benefit from increasing an items rating and reviews. A report from Bazaarvoice has shown a 25% increase in online sales across grocery retailers for over 30 reviews on every SKU.
Reviews don’t just boost online sales; they also strongly impact in-store purchases as well. Through the ROPO (Research Online Purchase Offline) effect, in-store grocery shoppers are positively influenced to try new products by online reviews.The main difficulty to date with increasing branded grocery ratings and reviews has been finding enough of the exactly the right sku buyers and then contacting them. We solve this conundrum by getting our grocery shopping members to buy your product and then asking them to provide the review in a simple, quick to execute solution. With our Rapid Review Program (RRP), we have a cost effective and guaranteed way of increasing your ratings and reviews across all the major supermarkets and health & beauty retailers.
Increasing ratings and reviews is ideal for NPD, core skus or any line that is under threat of delist. We recommend working with us on a program to cover all your skus over a short period of time to maximise the on-going sales impact and ROI.
Here is how it works for one item:
- The item and retailer for the campaign are agreed upfront
- We run a targeted cashback campaign to our RRP group
- When we have enough claims, an email is sent asking for a review
- The activity will run until required number of reviews have been published (usually <2 weeks)
The retailers covered by this program are:
NB If you are already working with Bazaavoice on your ratings and reviews then that is great news as we also partner with them. We deliver the purchase and review content and they manage the QC, & syndication and reporting if you would prefer to work that way.