Shopper marketing blog

As we were planning our expansion into Spain, we decided to have a look at the grocery retail landscape. For us, that meant having a look at the online supermarket product ratings and reviews for FMCG brands. Our focus in this post is on Carrefour the French-based retailer but we also looked closely at Dia and El Corte Ingles where we can also deliver ratings and reviews for brands. 

To undertake the review of online product reviews in Spain within Carrefour, the first step was to scrape the website data, then attribute the data to brand and manufacturer. Once this was done, the analysis could begin.

A short summary of our observations is contained below together with Excel and PDF downloads of the category and brand level data. More data is available down to product level with many more measures, please contact us if you would like to know more.

In March we released our first list of Digital Shelf Analytics providers. Since then we've had lots of contact from and conversations with more providers, so we thought it best to update our list.

We've added five new providers below: Convert Group, DataGram, DataWeave, Detail Online, and Syndigo. We've also added Import.IO for those who want to go for themselves as they provide the base technology that some of the DSA companies use.

If you are a Digital Shelf Analytics provider who covers multiple supermarkets in multiple countries and isn't represented below, then feel free to get in touch to be included in our next update. 

In the future, we plan to contact providers directly to get more information on their offerings. If you wish to be the representative for your firm then please fill in your details here: Sign up to represent your company

Updated May 2021

We had a tremendous response to our first post in post in March 2021. Since then we have found no less than 9 more providers to add to our list as well as New kids on the block Brand Nudge. All the tables below have been updated with the latest information available.