The Lactalis team was dissatisfied with its position on product reviews. They felt their products were underrepresented in the number and quality of reviews.
They also wanted to consistently maintain a fair presence on all supermarket retailer sites over a year. They asked us to deliver this on core SKUs across their portfolio.
Topics: Rating and Reviews, Food Industry, Always On
The Britvic PepsiCo Tesco team tasked CheckoutSmart with delivering 2 important objectives:
1. Driving sampling of 2 Pepsi Max SKUs (600 ml and 600ml Cherry) in Tesco
2. Adding 100% verified purchase consumer reviews onto the Tesco.com site.
To be delivered quickly and to a capped budget.
Topics: Rating and Reviews, Food Industry, Britvic
”Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.”
Brand Manager, Danone
In addition to the benefit on Walmart.com, the reviews were also picked up by Google which show when “Kellogg’s Cocoa Krispies” is searched via Google.
