The Lactalis team was dissatisfied with its position on product reviews. They felt their products were underrepresented in the number and quality of reviews.
They also wanted to consistently maintain a fair presence on all supermarket retailer sites over a year. They asked us to deliver this on core SKUs across their portfolio.
Topics: Rating and Reviews, Food Industry, Always On
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Brand Manager, Danone
In addition to the benefit on Walmart.com, the reviews were also picked up by Google which show when “Kellogg’s Cocoa Krispies” is searched via Google.
