The Britvic PepsiCo Tesco team tasked CheckoutSmart with delivering 2 important objectives:
1. Driving sampling of 2 Pepsi Max SKUs (600 ml and 600ml Cherry) in Tesco
2. Adding 100% verified purchase consumer reviews onto the Tesco.com site.
To be delivered quickly and to a capped budget.
Topics: Rating and Reviews, Food Industry, Britvic
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Brand Manager, Danone
In addition to the benefit on Walmart.com, the reviews were also picked up by Google which show when “Kellogg’s Cocoa Krispies” is searched via Google.
