CheckoutSmart shopper marketing

Top 150 FMCG UK Manufacturers ranked by Review Impact - Oct 24

Written by Paul | Nov 19, 2024 8:05:10 AM

Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online reputation in supermarkets. Our key reputation KPI is the percentage of SKUs that need new reviews. The fewer the number, the better the manufacturer is managing its reputation.

Based on our research and that of some business school professors in the US, the three key measures that go into whether a SKU Needs new reviews are:

  1. Minimum of 30 reviews: This involves checking if the SKU has at least 30 reviews in that retailer. If it does, we move on to section 2. If not, it requires new reviews.

  2. Top 3 Fresh: Looking at the latest three reviews on the retailer's website, e.g., Tesco.com, which is displayed as the newest first, are any more than six months old? If yes, it needs new reviews; if not, go to 3.

  3. Top 3 Fair: Look at the latest three reviews and their ratings out of 5. Are any of these more than 1.5 Stars different from (above or below) the average rating for the SKU in that retailer? If yes, then it needs new reviews. If "No," then this SKU in this retailer is optimised right now.

We check this data daily in every retailer and automatically get new reviews from 100% verified shoppers until they are no longer required. Working with our clients, we know that this kind of Always On program provides an exceptional ROI return of between 6 and 12 at a gross margin level.

That's £6 - £12 back for every £1 you spend on the program. Where else can you get that kind of return on your spending?

the medalists

Where did you finish?

the Top 10

Highlights
  • It is tight at the top, but Lactalis jumped up to No.1 with just 33.9% of SKUs needing new reviews
  • Arla falls back 2 places with a 9% increase in SKUs needing new reviews
  • The biggest improvement is Upfield, up 38 places
  • 6 out of the Top 10 Manufacturers are CheckoutSmart clients

How do you become a winner?

Results based on the three key dimensions of product reviews that drive impact:

Make a mark – A product needs at least 30 reviews to be credible with shoppers

Recent form – The latest three reviews need to be less than 6 months old to have the maximum relevance to shopper

Within the spirit - The latest three reviews should fairly represent the average rating, which is within 1.5 stars of the average.

The best way to become a winner is to start working with CheckoutSmart. Our SmartReputation Always On program guarantees that your SKUs will not need new reviews. No matter where you start, we will get you to 30 and keep them fresh and fair. 

Report Key

Coverage - Based on SKU distribution in the Top 5 retailers in October 2024 (Tesco, ASDA, Sainsbury's, Morrisons & Ocado) ie 5 = 1 SKU in 5 retailers.

Need new reviews? - Any SKU that does not have 30 reviews has a Top 3 review over 6 months (182 days) old or has the lowest rating of more than 1.5 stars from the average needs new reviews.

For inclusion -  A manufacturer needs at least 40 points of distribution, such as 10 items in an average of 4 retailers.

the Top 150 (see below for alphabetical listing)

Manufacturer Jan '24 Reviews Rank Jul '24 Reviews Rank
Lactalis McLelland 2 1
Muller Dairy 3 2
Arla Foods 1 3
Bettys & Taylors Of Harrogate 5 4
McCain Foods 4 5
Allied Bakeries 11 6
Upfield 45 7
Pladis 9 8
Crosta & Mollica 10 9
KP Snacks 13 10
Colgate Palmolive 8 11
Pilgrim's Food Masters 12 12
Yeo Valley 6 13
Saputo 19 14
Premier Foods 7 15
Essity 20 16
Kimberly Clark 26 17
Mars Food 38 18
Hovis 15 19
Johnson & Johnson 14 20
Picard 24 21
Starbucks 16 22
Coty 18 23
Bonne Maman 21 24
Bighams 25 25
Nestle Waters 33 26
Danone 28 27
Warburtons 22 28
Lindt & Sprungli 23 29
Natoora 17 30
Mizkan 31 31
Kellogg's 34 32
Nomad Foods Europe 36 33
Spectrum Brands 32 34
Brindisa 30 35
Jacobs Douwe Egberts 29 36
Unilever 39 37
Fox's Biscuits 61 38
Henkel 78 39
Procter & Gamble 27 40
Alpro 37 41
Cofresh Snack Foods 55 42
Nestle 51 43
L'Oreal 42 44
Church and Dwight 131 45
HJ Heinz 46 46
Pastificio Garofalo 40 47
SC Johnson 43 48
Heineken 47 49
Young's 69 50
Beiersdorf 48 51
Dr. Oetker 50 52
LNCD 68 53
The Organic Family 41 54
Pets Choice 70 55
General Mills 53 56
Wessanen 66 57
Mondelez 44 58
Bacardi 35 59
PepsiCo 49 60
Nairn's 65 61
Procordia Food 57 62
Cranswick 67 63
Marlow Foods 59 64
Tropicana 102 65
GlaxoSmithKline 54 66
Seven Seas Health Care 73 67
Coca Cola 84 68
Jordans & Ryvita 75 69
Lucozade Ribena Suntory 52 70
Whole Earth Brands 62 71
Ferrero U.K. 88 72
Weetabix 101 73
Tilda 74 74
Kerry Foods 97 75
E & J Gallo 86 76
William Grant and Sons 83 77
Bayer Healthcare 56 78
Lotus Bakeries 91 79
Britvic 81 80
Diageo 107 81
AB InBev 87 82
The Hain Celestial Group 77 83
Reckitt Benckiser 64 84
Petty Wood & Co 116 85
Mars Petcare 93 86
PZ Cussons 60 87
Princes 79 88
East End Foods 100 89
Pernod-Ricard 95 90
Gruppo Campari 141 91
Method 71 92
Daylesford Organic 63 93
itsu 89 94
Newell Brands 72 95
Treasury Wine Estates 98 96
Off Piste Wines 80 97
Associated British Foods 110 98
Ecover 121 99
Windmill Organics 96 100
SHS Drinks 103 101
Wassen 90 102
Accolade Wines 58 103
Brown-Forman 82 104
KTC Edibles 112 105
AB World Foods 148 106
Ekaterra 124 107
Dr Schar 113 108
Haribo 99 109
Fresh Marketing 111 110
Kao 92 111
Salov 108 112
Whitworths 114 113
A G Barr 117 114
Baylis and Harding 120 115
Gu Indulgent Foods 94 116
Childs Farm 85 117
Perrigo 126 118
Armitage Pet Care 132 119
MPM 128 120
Symington's 106 121
Perfetti Van Melle 105 122
Tata Beverages 76 123
Surya Foods 125 124
Weleda 118 125
John West 115 126
Concha y Toro 104 127
Organix 122 128
Lavazza 133 129
Wella 109 130
Twinings 130 131
McCormick 123 132
Inspired Pet Nutrition 136 133
Lily's Kitchen 137 134
Smithfield Foods 129 135
Grace Foods 138 136
Neal's Yard 145 137
Kopparberg 144 138
Baxters Food Group 119 139
Ella's Kitchen 134 140
Fever Tree 139 141
Piccolo Foods 135 142
HiPP 140 143
BrewDog 142 144
Vitabiotics 143 145
Harvey Nichols 146 146
The Bart Ingredients Company 147 147
Indus Organics 149 148
Rajah Spices 150 149
Genius Foods 127 150

Alphabetical listing

Manufacturer Jan '24 Review Rank Jul '24 Review Rank
A G Barr 117 114
AB InBev 87 82
AB World Foods 148 106
Accolade Wines 58 103
Allied Bakeries 11 6
Alpro 37 41
Arla Foods 1 3
Armitage Pet Care 132 119
Associated British Foods 110 98
Bacardi 35 59
Baxters Food Group 119 139
Bayer Healthcare 56 78
Baylis and Harding 120 115
Beiersdorf 48 51
Bettys & Taylors Of Harrogate 5 4
Bighams 25 25
Bonne Maman 21 24
BrewDog 142 144
Brindisa 30 35
Britvic 81 80
Brown-Forman 82 104
Childs Farm 85 117
Church and Dwight 131 45
Coca Cola 84 68
Cofresh Snack Foods 55 42
Colgate Palmolive 8 11
Concha y Toro 104 127
Coty 18 23
Cranswick 67 63
Crosta & Mollica 10 9
Danone 28 27
Daylesford Organic 63 93
Diageo 107 81
Dr Schar 113 108
Dr. Oetker 50 52
E & J Gallo 86 76
East End Foods 100 89
Ecover 121 99
Ekaterra 124 107
Ella's Kitchen 134 140
Essity 20 16
Ferrero U.K. 88 72
Fever Tree 139 141
Fox's Biscuits 61 38
Fresh Marketing 111 110
General Mills 53 56
Genius Foods 127 150
GlaxoSmithKline 54 66
Grace Foods 138 136
Gruppo Campari 141 91
Gu Indulgent Foods 94 116
Haribo 99 109
Harvey Nichols 146 146
Heineken 47 49
Henkel 78 39
HiPP 140 143
HJ Heinz 46 46
Hovis 15 19
Indus Organics 149 148
Inspired Pet Nutrition 136 133
itsu 89 94
Jacobs Douwe Egberts 29 36
John West 115 126
Johnson & Johnson 14 20
Jordans & Ryvita 75 69
Kao 92 111
Kellogg's 34 32
Kerry Foods 97 75
Kimberly Clark 26 17
Kopparberg 144 138
KP Snacks 13 10
KTC Edibles 112 105
L'Oreal 42 44
Lactalis McLelland 2 1
Lavazza 133 129
Lily's Kitchen 137 134
Lindt & Sprungli 23 29
LNCD 68 53
Lotus Bakeries 91 79
Lucozade Ribena Suntory 52 70
Marlow Foods 59 64
Mars Food 38 18
Mars Petcare 93 86
McCain Foods 4 5
McCormick 123 132
Method 71 92
Mizkan 31 31
Mondelez 44 58
MPM 128 120
Muller Dairy 3 2
Nairn's 65 61
Natoora 17 30
Neal's Yard 145 137
Nestle 51 43
Nestle Waters 33 26
Newell Brands 72 95
Nomad Foods Europe 36 33
Off Piste Wines 80 97
Organix 122 128
Pastificio Garofalo 40 47
PepsiCo 49 60
Perfetti Van Melle 105 122
Pernod-Ricard 95 90
Perrigo 126 118
Pets Choice 70 55
Petty Wood & Co 116 85
Picard 24 21
Piccolo Foods 135 142
Pilgrim's Food Masters 12 12
Pladis 9 8
Premier Foods 7 15
Princes 79 88
Procordia Food 57 62
Procter & Gamble 27 40
PZ Cussons 60 87
Rajah Spices 150 149
Reckitt Benckiser 64 84
Salov 108 112
Saputo 19 14
SC Johnson 43 48
Seven Seas Health Care 73 67
SHS Drinks 103 101
Smithfield Foods 129 135
Spectrum Brands 32 34
Starbucks 16 22
Surya Foods 125 124
Symington's 106 121
Tata Beverages 76 123
The Bart Ingredients Company 147 147
The Hain Celestial Group 77 83
The Organic Family 41 54
Tilda 74 74
Treasury Wine Estates 98 96
Tropicana 102 65
Twinings 130 131
Unilever 39 37
Upfield 45 7
Vitabiotics 143 145
Warburtons 22 28
Wassen 90 102
Weetabix 101 73
Weleda 118 125
Wella 109 130
Wessanen 66 57
Whitworths 114 113
Whole Earth Brands 62 71
William Grant and Sons 83 77
Windmill Organics 96 100
Yeo Valley 6 13
Young's 69 50

 

Need to up your game?

We have data for all manufacturers and major UK online grocery retailers ask us. We help brands continually optimise their online reputation by providing product reviews from 100% verified shoppers exactly where they are needed using smart data. We can get you fit to face the competition.
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