Top 150 FMCG UK Manufacturers ranked by Review impact

Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online reputation in supermarkets. Our key reputation KPI is the percentage of SKUs that need new reviews. The fewer the number, the better the manufacturer is managing its reputation.

Based on our research and that of some business school professors in the US, the three key measures that go into whether a SKU Needs new reviews are:

Minimum of 30 reviews: This involves checking if the SKU has at least 30 reviews in that retailer. If it does, we move on to section 2. If not, it requires new reviews.
Top 3 Fresh: Looking at the latest three reviews on the retailer's website, e.g., Tesco.com, which is displayed as the newest first, are any more than six months old? If yes, it needs new reviews; if not, go to 3.
Top 3 Fair: Look at the latest three reviews and their ratings out of 5. Are any of these more than 1.5 Stars different from (above or below) the average rating for the SKU in that retailer? If yes, then it needs new reviews. If "No," then this SKU in this retailer is optimised right now.

We check this data daily in every retailer and automatically get new reviews from 100% verified shoppers until they are no longer required. Working with our clients, we know that this kind of Alway On program provides an exceptional ROI return of between 6 and 12 at a gross margin level.

That's £6 - £12 back for every £1 you spend on the program. Where else can you get that kind of return on your spending?

the medalists

Top 150 medallists July 2024

Where did you finish?

the Top 10

Highlights

Arla remains No. 1 - only 23.3% of all SKUs across all retailers needing new reviews
The biggest improvement is Upfield, up 54 places
Lactalis McLelland and Muller drop below 50% of SKUs needing reviews
6 out of the Top 10 Manufacturers are CheckoutSmart clients

How do you become a winner?

Results based on the three key dimensions of product reviews that drive impact:

Make a mark – A product needs at least 30 reviews to be credible with shoppers

Recent form – The latest three reviews need to be less than 6 months old to have the maximum relevance to shopper

Within the spirit - The latest three reviews should fairly represent the average rating, which is within 1.5 stars of the average.

The best way to become a winner is to start working with CheckoutSmart. Our SmartReputation Always On program guarantees that your SKUs will not need new reviews. No matter where you start, we will get you to 30 and keep them fresh and fair.

Report Key

Coverage - Based on SKU distribution in the Top 5 retailers in July 2024 (Tesco, ASDA, Sainsbury's, Morrisons & Ocado) ie 5 = 1 SKU in 5 retailers.

Need new reviews? - Any SKU that does not have 30 reviews has a Top 3 review over 6 months (182 days) old or has the lowest rating of more than 1.5 stars from the average needs new reviews.

For inclusion - A manufacturer needs at least 40 points of distribution, such as 10 items in an average of 4 retailers.

The the Top 150 (see below for alphabetical listing)

Manufacturer	Jan '24 Reviews Rank	Jul '24 Reviews Rank
Arla Foods	1	1
Lactalis McLelland	4	2
Muller Dairy	19	3
Bettys & Taylors Of Harrogate	39	4
Natoora	41	5
Yeo Valley Farms	27	6
Upfield	61	7
Pladis	60	8
Premier Foods	7	9
Crosta & Mollica	22	10
Colgate Palmolive	11	11
KP Snacks	35	12
Pilgrim's Food Masters	79	13
Hovis	44	14
Johnson & Johnson	29	15
Nestle Waters	24	16
Essity	63	17
Butcher's Pet Care	14	18
Starbucks Manufacturing EMEA BV	10	19
Saputo	52	20
Nomad Foods Europe	59	21
Kimberly Clark Co	31	22
Bonne Maman	45	23
Warburtons	49	24
Coty	23	25
McCain Foods	6	26
Jacobs Douwe Egberts	13	27
Bighams	74	28
Bacardi	15	29
Lindt & Sprungli	32	30
The Organic Family	16	31
Procter & Gamble	17	32
Danone	9	33
Young's	111	34
Kellogg Company	50	35
Alpro	12	36
Mizkan	56	37
Lucozade Ribena Suntory	65	38
Dr. Oetker	115	39
Unilever	20	40
Nestle	62	41
Daylesford Organic	122	42
General Mills	68	43
Picard	8	44
HJ Heinz	55	45
Mondelez	46	46
L'Oreal	47	47
SC Johnson	88	48
Mars Food	112	49
Marlow Foods	37	50
Procordia Food	3	51
Heineken	81	52
Cofresh Snack Foods	145	53
Carlsberg	38	54
PepsiCo	80	55
Brindisa	54	56
Pets Choice	101	57
Whole Earth Brands	148	58
Spectrum Brands	48	59
Reckitt Benckiser	69	60
Childs Farm	5	61
Gu Indulgent Foods	102	62
PZ Cussons	108	63
GlaxoSmithKline	66	64
William Grant and Sons	28	65
Newell Brands	72	66
Accolade Wines	56	67
Ecover	36	68
Bayer Healthcare	78	69
Nairn's	85	70
Henkel	107	71
Method	26	72
The Jordans & Ryvita	42	73
Fox's Biscuits	96	74
E & J Gallo	67	75
Pastificio Lucio Garofalo SPA	21	76
Wessanen	33	77
Cranswick	114	78
The Hain Celestial Group	2	79
Tilda	89	80
Tata Beverages	90	81
Britvic	95	82
Seven Seas Health Care	110	83
Princes	87	84
Ferrero U.K.	99	85
AB InBev	92	86
Mars Petcare	51	87
Coca Cola Europacific Partners	83	88
Lotus Bakeries	91	89
Kao Corporation	75	90
Molson Coors	70	91
Windmill Organics	97	92
Weetabix	43	93
Off Piste Wines	105	94
Concha y Toro	103	95
East End Foods	99	96
Natural Balance Foods	94	96
Baxters Food Group	138	98
itsu	104	99
Symington's	93	100
SHS Drinks	77	101
Wassen International	64	102
Beiersdorf	53	103
Associated British Foods	58	104
Diageo	98	105
Pernod-Ricard	76	106
Brown-Forman	30	107
Haribo Dunhills (Pontefract)	134	107
Fresh Marketing	82	109
John West	137	110
Wella Company	34	111
Dr Schar	106	112
Perfetti Van Melle	117	113
Genius Foods	127	113
KTC Edibles	130	115
Salov SPA	125	116
Kerry Foods	135	117
Armitage Pet Care	113	118
Petty Wood & Co	25	119
Weleda	120	120
Church and Dwight	18	121
A G Barr	116	122
Treasury Wine Estates	71	123
Lavazza	40	124
Whitworths	140	125
Lee Kum Kee	123	126
Organix Brands	84	127
R Twining and Company	126	128
McCormick	124	129
Surya Foods	129	130
MPM	73	131
Smithfield Foods	128	132
Kopparberg Brewery	117	133
Baylis and Harding	140	134
Neal's Yard	119	135
The Kids Food Company	121	136
Piccolo Foods	132	137
Perrigo	146	138
HiPP	136	139
Inspired Pet Nutrition (IPN)	131	140
Fever Tree	109	141
Grace Foods	142	142
Ella's Kitchen	143	143
Rajah Spices	148	144
Indus Organics	148	144
Vitabiotics	147	144
The Bart Ingredients Company	139	144
BrewDog	144	144
Gruppo Campari	85	144
Lily's Kitchen	132	144

Alphabetical listing

Manufacturer	Jan '24 Review Rank	Jul '24 Review Rank
A G Barr	116	122
AB InBev	92	86
Accolade Wines	56	67
Alpro	12	36
Arla Foods	1	1
Armitage Pet Care	113	118
Associated British Foods	58	104
Bacardi	15	29
Baxters Food Group	138	98
Bayer Healthcare	78	69
Baylis and Harding	140	134
Beiersdorf	53	103
Bettys & Taylors Of Harrogate	39	4
Bighams	74	28
Bonne Maman	45	23
BrewDog	144	144
Brindisa	54	56
Britvic	95	82
Brown-Forman	30	107
Butcher's Pet Care	14	18
Carlsberg	38	54
Childs Farm	5	61
Church and Dwight	18	121
Coca Cola Europacific Partners	83	88
Cofresh Snack Foods	145	53
Colgate Palmolive	11	11
Concha y Toro	103	95
Coty	23	25
Cranswick	114	78
Crosta & Mollica	22	10
Danone	9	33
Daylesford Organic	122	42
Diageo	98	105
Dr Schar	106	112
Dr. Oetker	115	39
E & J Gallo	67	75
East End Foods	99	96
Ecover	36	68
Ella's Kitchen	143	143
Essity	63	17
Ferrero U.K.	99	85
Fever Tree	109	141
Fox's Biscuits	96	74
Fresh Marketing	82	109
General Mills	68	43
Genius Foods	127	113
GlaxoSmithKline	66	64
Grace Foods	142	142
Gruppo Campari	85	144
Gu Indulgent Foods	102	62
Haribo Dunhills (Pontefract)	134	107
Heineken	81	52
Henkel	107	71
HiPP	136	139
HJ Heinz	55	45
Hovis	44	14
Indus Organics	148	144
Inspired Pet Nutrition (IPN)	131	140
itsu	104	99
Jacobs Douwe Egberts	13	27
John West	137	110
Johnson & Johnson	29	15
Kao Corporation	75	90
Kellogg Company	50	35
Kerry Foods	135	117
Kimberly Clark Co	31	22
Kopparberg Brewery	117	133
KP Snacks	35	12
KTC Edibles	130	115
L'Oreal	47	47
Lactalis McLelland	4	2
Lavazza	40	124
Lee Kum Kee	123	126
Lily's Kitchen	132	144
Lindt & Sprungli	32	30
Lotus Bakeries	91	89
Lucozade Ribena Suntory	65	38
Marlow Foods	37	50
Mars Food	112	49
Mars Petcare	51	87
McCain Foods	6	26
McCormick	124	129
Method	26	72
Mizkan	56	37
Molson Coors	70	91
Mondelez	46	46
MPM	73	131
Muller Dairy	19	3
Nairn's	85	70
Natoora	41	5
Natural Balance Foods	94	96
Neal's Yard	119	135
Nestle	62	41
Nestle Waters	24	16
Newell Brands	72	66
Nomad Foods Europe	59	21
Off Piste Wines	105	94
Organix Brands	84	127
Pastificio Lucio Garofalo SPA	21	76
PepsiCo	80	55
Perfetti Van Melle	117	113
Pernod-Ricard	76	106
Perrigo	146	138
Pets Choice	101	57
Petty Wood & Co	25	119
Picard	8	44
Piccolo Foods	132	137
Pilgrim's Food Masters	79	13
Pladis	60	8
Premier Foods	7	9
Princes	87	84
Procordia Food	3	51
Procter & Gamble	17	32
PZ Cussons	108	63
R Twining and Company	126	128
Rajah Spices	148	144
Reckitt Benckiser	69	60
Salov SPA	125	116
Saputo	52	20
SC Johnson	88	48
Seven Seas Health Care	110	83
SHS Drinks	77	101
Smithfield Foods	128	132
Spectrum Brands	48	59
Starbucks Manufacturing EMEA BV	10	19
Surya Foods	129	130
Symington's	93	100
Tata Beverages	90	81
The Bart Ingredients Company	139	144
The Hain Celestial Group	2	79
The Jordans & Ryvita	42	73
The Kids Food Company	121	136
The Organic Family	16	31
Tilda	89	80
Treasury Wine Estates	71	123
Unilever	20	40
Upfield	61	7
Vitabiotics	147	144
Warburtons	49	24
Wassen International	64	102
Weetabix	43	93
Weleda	120	120
Wella Company	34	111
Wessanen	33	77
Whitworths	140	125
Whole Earth Brands	148	58
William Grant and Sons	28	65
Windmill Organics	97	92
Yeo Valley Farms	27	6
Young's	111	34

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