CheckoutSmart shopper marketing

Top 150 FMCG UK Manufacturers ranked by Review impact

Written by Paul | Jul 30, 2024 5:00:00 AM

Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online reputation in supermarkets. Our key reputation KPI is the percentage of SKUs that need new reviews. The fewer the number, the better the manufacturer is managing its reputation.

Based on our research and that of some business school professors in the US, the three key measures that go into whether a SKU Needs new reviews are:

  1. Minimum of 30 reviews: This involves checking if the SKU has at least 30 reviews in that retailer. If it does, we move on to section 2. If not, it requires new reviews.

  2. Top 3 Fresh: Looking at the latest three reviews on the retailer's website, e.g., Tesco.com, which is displayed as the newest first, are any more than six months old? If yes, it needs new reviews; if not, go to 3.

  3. Top 3 Fair: Look at the latest three reviews and their ratings out of 5. Are any of these more than 1.5 Stars different from (above or below) the average rating for the SKU in that retailer? If yes, then it needs new reviews. If "No," then this SKU in this retailer is optimised right now.

We check this data daily in every retailer and automatically get new reviews from 100% verified shoppers until they are no longer required. Working with our clients, we know that this kind of Alway On program provides an exceptional ROI return of between 6 and 12 at a gross margin level.

That's £6 - £12 back for every £1 you spend on the program. Where else can you get that kind of return on your spending?

the medalists

Where did you finish?

the Top 10

Highlights
  • Arla remains No. 1 - only 23.3% of all SKUs across all retailers needing new reviews
  • The biggest improvement is Upfield, up 54 places
  • Lactalis McLelland and Muller drop below 50% of SKUs needing reviews
  • 6 out of the Top 10 Manufacturers are CheckoutSmart clients

How do you become a winner?

Results based on the three key dimensions of product reviews that drive impact:

Make a mark – A product needs at least 30 reviews to be credible with shoppers

Recent form – The latest three reviews need to be less than 6 months old to have the maximum relevance to shopper

Within the spirit - The latest three reviews should fairly represent the average rating, which is within 1.5 stars of the average.

The best way to become a winner is to start working with CheckoutSmart. Our SmartReputation Always On program guarantees that your SKUs will not need new reviews. No matter where you start, we will get you to 30 and keep them fresh and fair. 

Report Key

Coverage - Based on SKU distribution in the Top 5 retailers in July 2024 (Tesco, ASDA, Sainsbury's, Morrisons & Ocado) ie 5 = 1 SKU in 5 retailers.

Need new reviews? - Any SKU that does not have 30 reviews has a Top 3 review over 6 months (182 days) old or has the lowest rating of more than 1.5 stars from the average needs new reviews.

For inclusion -  A manufacturer needs at least 40 points of distribution, such as 10 items in an average of 4 retailers.

The the Top 150 (see below for alphabetical listing)

Manufacturer Jan '24 Reviews Rank Jul '24 Reviews Rank
Arla Foods 1 1
Lactalis McLelland 4 2
Muller Dairy 19 3
Bettys & Taylors Of Harrogate 39 4
Natoora 41 5
Yeo Valley Farms 27 6
Upfield 61 7
Pladis 60 8
Premier Foods 7 9
Crosta & Mollica 22 10
Colgate Palmolive 11 11
KP Snacks 35 12
Pilgrim's Food Masters 79 13
Hovis 44 14
Johnson & Johnson 29 15
Nestle Waters 24 16
Essity 63 17
Butcher's Pet Care 14 18
Starbucks Manufacturing EMEA BV 10 19
Saputo 52 20
Nomad Foods Europe 59 21
Kimberly Clark Co 31 22
Bonne Maman 45 23
Warburtons 49 24
Coty 23 25
McCain Foods 6 26
Jacobs Douwe Egberts 13 27
Bighams 74 28
Bacardi 15 29
Lindt & Sprungli 32 30
The Organic Family 16 31
Procter & Gamble 17 32
Danone 9 33
Young's 111 34
Kellogg Company 50 35
Alpro 12 36
Mizkan 56 37
Lucozade Ribena Suntory 65 38
Dr. Oetker 115 39
Unilever 20 40
Nestle 62 41
Daylesford Organic 122 42
General Mills 68 43
Picard 8 44
HJ Heinz 55 45
Mondelez 46 46
L'Oreal 47 47
SC Johnson 88 48
Mars Food 112 49
Marlow Foods 37 50
Procordia Food 3 51
Heineken 81 52
Cofresh Snack Foods 145 53
Carlsberg 38 54
PepsiCo 80 55
Brindisa 54 56
Pets Choice 101 57
Whole Earth Brands 148 58
Spectrum Brands 48 59
Reckitt Benckiser 69 60
Childs Farm 5 61
Gu Indulgent Foods 102 62
PZ Cussons 108 63
GlaxoSmithKline 66 64
William Grant and Sons 28 65
Newell Brands 72 66
Accolade Wines 56 67
Ecover 36 68
Bayer Healthcare 78 69
Nairn's 85 70
Henkel 107 71
Method 26 72
The Jordans & Ryvita 42 73
Fox's Biscuits 96 74
E & J Gallo 67 75
Pastificio Lucio Garofalo SPA 21 76
Wessanen 33 77
Cranswick 114 78
The Hain Celestial Group 2 79
Tilda 89 80
Tata Beverages 90 81
Britvic 95 82
Seven Seas Health Care 110 83
Princes 87 84
Ferrero U.K. 99 85
AB InBev 92 86
Mars Petcare 51 87
Coca Cola Europacific Partners 83 88
Lotus Bakeries 91 89
Kao Corporation 75 90
Molson Coors 70 91
Windmill Organics 97 92
Weetabix 43 93
Off Piste Wines 105 94
Concha y Toro 103 95
East End Foods 99 96
Natural Balance Foods 94 96
Baxters Food Group 138 98
itsu 104 99
Symington's 93 100
SHS Drinks 77 101
Wassen International 64 102
Beiersdorf 53 103
Associated British Foods 58 104
Diageo 98 105
Pernod-Ricard 76 106
Brown-Forman 30 107
Haribo Dunhills (Pontefract) 134 107
Fresh Marketing 82 109
John West 137 110
Wella Company 34 111
Dr Schar 106 112
Perfetti Van Melle 117 113
Genius Foods 127 113
KTC Edibles 130 115
Salov SPA 125 116
Kerry Foods 135 117
Armitage Pet Care 113 118
Petty Wood & Co 25 119
Weleda 120 120
Church and Dwight 18 121
A G Barr 116 122
Treasury Wine Estates 71 123
Lavazza 40 124
Whitworths 140 125
Lee Kum Kee 123 126
Organix Brands 84 127
R Twining and Company 126 128
McCormick 124 129
Surya Foods 129 130
MPM 73 131
Smithfield Foods 128 132
Kopparberg Brewery 117 133
Baylis and Harding 140 134
Neal's Yard 119 135
The Kids Food Company 121 136
Piccolo Foods 132 137
Perrigo 146 138
HiPP 136 139
Inspired Pet Nutrition (IPN) 131 140
Fever Tree 109 141
Grace Foods 142 142
Ella's Kitchen 143 143
Rajah Spices 148 144
Indus Organics 148 144
Vitabiotics 147 144
The Bart Ingredients Company 139 144
BrewDog 144 144
Gruppo Campari 85 144
Lily's Kitchen 132 144

Alphabetical listing

Manufacturer Jan '24 Review Rank Jul '24 Review Rank
A G Barr 116 122
AB InBev 92 86
Accolade Wines 56 67
Alpro 12 36
Arla Foods 1 1
Armitage Pet Care 113 118
Associated British Foods 58 104
Bacardi 15 29
Baxters Food Group 138 98
Bayer Healthcare 78 69
Baylis and Harding 140 134
Beiersdorf 53 103
Bettys & Taylors Of Harrogate 39 4
Bighams 74 28
Bonne Maman 45 23
BrewDog 144 144
Brindisa 54 56
Britvic 95 82
Brown-Forman 30 107
Butcher's Pet Care 14 18
Carlsberg 38 54
Childs Farm 5 61
Church and Dwight 18 121
Coca Cola Europacific Partners 83 88
Cofresh Snack Foods 145 53
Colgate Palmolive 11 11
Concha y Toro 103 95
Coty 23 25
Cranswick 114 78
Crosta & Mollica 22 10
Danone 9 33
Daylesford Organic 122 42
Diageo 98 105
Dr Schar 106 112
Dr. Oetker 115 39
E & J Gallo 67 75
East End Foods 99 96
Ecover 36 68
Ella's Kitchen 143 143
Essity 63 17
Ferrero U.K. 99 85
Fever Tree 109 141
Fox's Biscuits 96 74
Fresh Marketing 82 109
General Mills 68 43
Genius Foods 127 113
GlaxoSmithKline 66 64
Grace Foods 142 142
Gruppo Campari 85 144
Gu Indulgent Foods 102 62
Haribo Dunhills (Pontefract) 134 107
Heineken 81 52
Henkel 107 71
HiPP 136 139
HJ Heinz 55 45
Hovis 44 14
Indus Organics 148 144
Inspired Pet Nutrition (IPN) 131 140
itsu 104 99
Jacobs Douwe Egberts 13 27
John West 137 110
Johnson & Johnson 29 15
Kao Corporation 75 90
Kellogg Company 50 35
Kerry Foods 135 117
Kimberly Clark Co 31 22
Kopparberg Brewery 117 133
KP Snacks 35 12
KTC Edibles 130 115
L'Oreal 47 47
Lactalis McLelland 4 2
Lavazza 40 124
Lee Kum Kee 123 126
Lily's Kitchen 132 144
Lindt & Sprungli 32 30
Lotus Bakeries 91 89
Lucozade Ribena Suntory 65 38
Marlow Foods 37 50
Mars Food 112 49
Mars Petcare 51 87
McCain Foods 6 26
McCormick 124 129
Method 26 72
Mizkan 56 37
Molson Coors 70 91
Mondelez 46 46
MPM 73 131
Muller Dairy 19 3
Nairn's 85 70
Natoora 41 5
Natural Balance Foods 94 96
Neal's Yard 119 135
Nestle 62 41
Nestle Waters 24 16
Newell Brands 72 66
Nomad Foods Europe 59 21
Off Piste Wines 105 94
Organix Brands 84 127
Pastificio Lucio Garofalo SPA 21 76
PepsiCo 80 55
Perfetti Van Melle 117 113
Pernod-Ricard 76 106
Perrigo 146 138
Pets Choice 101 57
Petty Wood & Co 25 119
Picard 8 44
Piccolo Foods 132 137
Pilgrim's Food Masters 79 13
Pladis 60 8
Premier Foods 7 9
Princes 87 84
Procordia Food 3 51
Procter & Gamble 17 32
PZ Cussons 108 63
R Twining and Company 126 128
Rajah Spices 148 144
Reckitt Benckiser 69 60
Salov SPA 125 116
Saputo 52 20
SC Johnson 88 48
Seven Seas Health Care 110 83
SHS Drinks 77 101
Smithfield Foods 128 132
Spectrum Brands 48 59
Starbucks Manufacturing EMEA BV 10 19
Surya Foods 129 130
Symington's 93 100
Tata Beverages 90 81
The Bart Ingredients Company 139 144
The Hain Celestial Group 2 79
The Jordans & Ryvita 42 73
The Kids Food Company 121 136
The Organic Family 16 31
Tilda 89 80
Treasury Wine Estates 71 123
Unilever 20 40
Upfield 61 7
Vitabiotics 147 144
Warburtons 49 24
Wassen International 64 102
Weetabix 43 93
Weleda 120 120
Wella Company 34 111
Wessanen 33 77
Whitworths 140 125
Whole Earth Brands 148 58
William Grant and Sons 28 65
Windmill Organics 97 92
Yeo Valley Farms 27 6
Young's 111 34

 

Need to up your game?

We have data for all manufacturers and major UK online grocery retailers ask us. We help brands continually optimise their online reputation by providing product reviews from 100% verified shoppers exactly where they are needed using smart data. We can get you fit to face the competition.
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