Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online reputation in supermarkets. Our key reputation KPI is the percentage of SKUs that need new reviews. The fewer the number, the better the manufacturer is managing its reputation.
Based on our research and that of some business school professors in the US, the three key measures that go into whether a SKU Needs new reviews are:
We check this data daily in every retailer and automatically get new reviews from 100% verified shoppers until they are no longer required. Working with our clients, we know that this kind of Always On program provides an exceptional ROI return of between 6 and 12 at a gross margin level.
That's £6 - £12 back for every £1 you spend on the program. Where else can you get that kind of return on your spending?
Lactalis McLelland and Müller Dairy continue to lead the dairy category, retaining their first and second positions, respectively. Bettys & Taylors of Harrogate also holds steady at fifth place, demonstrating consistent consumer satisfaction in the hot drinks sector.
Risers
Fallers
How do you become a winner?
Results based on the three key dimensions of product reviews that drive impact:
Make a mark – A product needs at least 30 reviews to be credible with shoppers
Recent form – The latest three reviews need to be less than 6 months old to have the maximum relevance to shopper
Within the spirit - The latest three reviews should fairly represent the average rating, which is within 1.5 stars of the average.
The best way to become a winner is to start working with CheckoutSmart. Our SmartReputation Always On program guarantees that your SKUs will not need new reviews. No matter where you start, we will get you to 30 and keep them fresh and fair.
Coverage - Based on SKU distribution in the Top 5 retailers in October 2024 (Tesco, ASDA, Sainsbury's, Morrisons & Ocado) ie 5 = 1 SKU in 5 retailers.
Need new reviews? - Any SKU that does not have 30 reviews has a Top 3 review over 6 months (182 days) old or has the lowest rating of more than 1.5 stars from the average needs new reviews.
For inclusion - A manufacturer needs at least 40 points of distribution, such as 10 items in an average of 4 retailers.
| Manufacturer | Nov '24 Reviews Rank | Feb'25 Reviews Rank | Change |
| Lactalis McLelland | 1 | 1 | 0 |
| Muller Dairy | 2 | 2 | 0 |
| KP Snacks | 7 | 3 | 4 |
| Pladis | 6 | 4 | 2 |
| Bettys & Taylors Of Harrogate | 5 | 5 | 0 |
| Colgate | 9 | 6 | 3 |
| Mizkan | 30 | 7 | 23 |
| Essity | 22 | 8 | 14 |
| Accolade Wines | 105 | 9 | 96 |
| Johnson & Johnson | 25 | 10 | 15 |
| Mars Petcare | 48 | 11 | 37 |
| The Spice Tailor | 11 | 12 | -1 |
| Church and Dwight | 41 | 13 | 28 |
| Allied Bakeries | 8 | 14 | -6 |
| Bacardi | 75 | 15 | 60 |
| Nestle Waters | 24 | 16 | 8 |
| Hovis | 17 | 17 | 0 |
| Warburtons | 20 | 18 | 2 |
| Picard | 15 | 19 | -4 |
| Heinz | 49 | 20 | 29 |
| Lindt & Sprungli | 18 | 21 | -3 |
| McCain Foods | 4 | 22 | -18 |
| Pilgrim's Food Masters | 14 | 23 | -9 |
| Jacobs Douwe Egberts | 34 | 24 | 10 |
| Arla Foods | 3 | 25 | -22 |
| Premier Foods | 21 | 26 | -5 |
| Saputo | 13 | 27 | -14 |
| Asahi UK | 10 | 28 | -18 |
| Unilever | 37 | 29 | 8 |
| Nomad Foods Europe | 35 | 30 | 5 |
| Molson Coors | 71 | 31 | 40 |
| Brindisa | 31 | 32 | -1 |
| Gruppo Campari | 92 | 33 | 59 |
| Mars Food | 33 | 34 | -1 |
| Procordia Food | 45 | 35 | 10 |
| Upfield | 12 | 36 | -24 |
| Fox's Biscuits | 43 | 37 | 6 |
| Crosta & Mollica | 23 | 38 | -15 |
| Nestle | 44 | 39 | 5 |
| Danone | 28 | 40 | -12 |
| Yeo Valley Farms | 16 | 41 | -25 |
| Natoora | 38 | 42 | -4 |
| Australian Vintage | 55 | 43 | 12 |
| Biotiful Dairy | 19 | 44 | -25 |
| Henkel | 61 | 45 | 16 |
| Procter & Gamble | 42 | 46 | -4 |
| Coty | 39 | 47 | -8 |
| Butcher's Pet Care | 26 | 48 | -22 |
| Alpro | 36 | 49 | -13 |
| Bighams | 29 | 50 | -21 |
| PepsiCo | 65 | 51 | 14 |
| General Mills | 56 | 52 | 4 |
| Bonne Maman | 27 | 53 | -26 |
| Fresh Marketing | 115 | 54 | 61 |
| Cofresh Snack Foods | 47 | 55 | -8 |
| Tropicana | 74 | 56 | 18 |
| Ecover | 54 | 57 | -3 |
| The Organic Family | 46 | 58 | -12 |
| Graze | 103 | 59 | 44 |
| LNCD | 52 | 60 | -8 |
| Heineken | 57 | 61 | -4 |
| William Grant and Sons | 82 | 62 | 20 |
| The Suntory Group | 80 | 63 | 17 |
| Beiersdorf | 60 | 64 | -4 |
| Winterbotham Darby & Co | 90 | 65 | 25 |
| Weetabix | 59 | 66 | -7 |
| Reckitt | 87 | 67 | 20 |
| Spectrum Brands | 32 | 68 | -36 |
| Pizza Express | 69 | 69 | 0 |
| Marlow Foods | 70 | 70 | 0 |
| SC Johnson | 50 | 71 | -21 |
| Diageo | 91 | 72 | 19 |
| Method | 73 | 73 | 0 |
| E & J Gallo | 79 | 74 | 5 |
| AB InBev | 88 | 75 | 13 |
| Ferrero U.K. | 68 | 76 | -8 |
| GlaxoSmithKline | 77 | 77 | 0 |
| Kerry Foods | 85 | 78 | 7 |
| Tilda | 66 | 79 | -13 |
| Britvic | 93 | 80 | 13 |
| Gu | 119 | 81 | 38 |
| Mondelez | 58 | 82 | -24 |
| AB World Foods | 110 | 83 | 27 |
| Dr. Oetker | 64 | 84 | -20 |
| PZ Cussons | 100 | 85 | 15 |
| Bayer Healthcare | 81 | 86 | -5 |
| Cranswick | 83 | 87 | -4 |
| Pets Choice | 51 | 88 | -37 |
| Treasury Wine Estates | 78 | 89 | -11 |
| Princes | 86 | 90 | -4 |
| SHS Drinks | 98 | 91 | 7 |
| Newell Brands | 116 | 92 | 24 |
| L'Oreal | 62 | 93 | -31 |
| Belazu | 53 | 94 | -41 |
| Young's | 63 | 95 | -32 |
| INEOS | 40 | 96 | -56 |
| Belvoir Fruit Farms | 67 | 97 | -30 |
| Higgidy | 109 | 98 | 11 |
| Off Piste Wines | 118 | 99 | 19 |
| Associated British Foods | 112 | 100 | 12 |
| Nairn's | 72 | 101 | -29 |
| Leathams | 121 | 102 | 19 |
| Petty Wood & Co | 84 | 103 | -19 |
| Proper | 106 | 104 | 2 |
| Lotus Bakeries | 97 | 105 | -8 |
| Tata Beverages | 95 | 106 | -11 |
| Pernod-Ricard | 107 | 107 | 0 |
| Windmill Organics | 111 | 108 | 3 |
| Brown-Forman | 101 | 109 | -8 |
| itsu | 113 | 110 | 3 |
| The Hain Celestial Group | 89 | 111 | -22 |
| Dr Schar | 94 | 112 | -18 |
| Daylesford Organic | 104 | 113 | -9 |
| Armitage Pet Care | 131 | 114 | 17 |
| East End Foods | 108 | 115 | -7 |
| BrewDog | 143 | 116 | 27 |
| Hero | 76 | 117 | -41 |
| Concha y Toro | 124 | 118 | 6 |
| Halewood | 102 | 119 | -17 |
| A G Barr | 117 | 120 | -3 |
| KTC Edibles | 99 | 121 | -22 |
| Symington's | 120 | 122 | -2 |
| MPM | 122 | 123 | -1 |
| Whitworths | 125 | 124 | 1 |
| Swizzels | 137 | 125 | 12 |
| McCormick | 135 | 126 | 9 |
| Surya Foods | 123 | 127 | -4 |
| Perfetti Van Melle | 129 | 128 | 1 |
| Weleda | 130 | 129 | 1 |
| Baxters Food Group | 139 | 130 | 9 |
| Lavazza | 126 | 131 | -5 |
| John West | 133 | 132 | 1 |
| Baylis and Harding | 114 | 133 | -19 |
| Smithfield Foods | 127 | 134 | -7 |
| Revlon | 96 | 135 | -39 |
| Grace Foods | 134 | 136 | -2 |
| Childs Farm | 138 | 137 | 1 |
| Vitabiotics | 145 | 138 | 7 |
| Seven Seas Health Care | 128 | 139 | -11 |
| HiPP | 144 | 140 | 4 |
| Fever Tree | 141 | 141 | 0 |
| Ella's Kitchen | 140 | 142 | -2 |
| Lily's Kitchen | 136 | 143 | -7 |
| Piccolo Foods | 142 | 144 | -2 |
| Perrigo | 132 | 145 | -13 |
| The Bart Ingredients Company | 146 | 146 | 0 |
| Harvey Nichols | 147 | 147 | 0 |
| Petface | 148 | 148 | 0 |
| LF Beauty | 149 | 149 | 0 |
| Rajah Spices | 150 | 150 | 0 |
| Manufacturer | Jan '24 Review Rank | Jul '24 Review Rank | Change |
| A G Barr | 117 | 120 | -3 |
| AB InBev | 88 | 75 | 13 |
| AB World Foods | 110 | 83 | 27 |
| Accolade Wines | 105 | 9 | 96 |
| Allied Bakeries | 8 | 14 | -6 |
| Alpro | 36 | 49 | -13 |
| Arla Foods | 3 | 25 | -22 |
| Armitage Pet Care | 131 | 114 | 17 |
| Asahi UK | 10 | 28 | -18 |
| Associated British Foods | 112 | 100 | 12 |
| Australian Vintage | 55 | 43 | 12 |
| Bacardi | 75 | 15 | 60 |
| Baxters Food Group | 139 | 130 | 9 |
| Bayer Healthcare | 81 | 86 | -5 |
| Baylis and Harding | 114 | 133 | -19 |
| Beiersdorf | 60 | 64 | -4 |
| Belazu | 53 | 94 | -41 |
| Belvoir Fruit Farms | 67 | 97 | -30 |
| Bettys & Taylors Of Harrogate | 5 | 5 | 0 |
| Bighams | 29 | 50 | -21 |
| Biotiful Dairy | 19 | 44 | -25 |
| Bonne Maman | 27 | 53 | -26 |
| BrewDog | 143 | 116 | 27 |
| Brindisa | 31 | 32 | -1 |
| Britvic | 93 | 80 | 13 |
| Brown-Forman | 101 | 109 | -8 |
| Butcher's Pet Care | 26 | 48 | -22 |
| Childs Farm | 138 | 137 | 1 |
| Church and Dwight | 41 | 13 | 28 |
| Cofresh Snack Foods | 47 | 55 | -8 |
| Colgate | 9 | 6 | 3 |
| Concha y Toro | 124 | 118 | 6 |
| Coty | 39 | 47 | -8 |
| Cranswick | 83 | 87 | -4 |
| Crosta & Mollica | 23 | 38 | -15 |
| Danone | 28 | 40 | -12 |
| Daylesford Organic | 104 | 113 | -9 |
| Diageo | 91 | 72 | 19 |
| Dr Schar | 94 | 112 | -18 |
| Dr. Oetker | 64 | 84 | -20 |
| E & J Gallo | 79 | 74 | 5 |
| East End Foods | 108 | 115 | -7 |
| Ecover | 54 | 57 | -3 |
| Ella's Kitchen | 140 | 142 | -2 |
| Essity | 22 | 8 | 14 |
| Ferrero U.K. | 68 | 76 | -8 |
| Fever Tree | 141 | 141 | 0 |
| Fox's Biscuits | 43 | 37 | 6 |
| Fresh Marketing | 115 | 54 | 61 |
| General Mills | 56 | 52 | 4 |
| GlaxoSmithKline | 77 | 77 | 0 |
| Grace Foods | 134 | 136 | -2 |
| Graze | 103 | 59 | 44 |
| Gruppo Campari | 92 | 33 | 59 |
| Gu | 119 | 81 | 38 |
| Halewood | 102 | 119 | -17 |
| Harvey Nichols | 147 | 147 | 0 |
| Heineken | 57 | 61 | -4 |
| Heinz | 49 | 20 | 29 |
| Henkel | 61 | 45 | 16 |
| Hero | 76 | 117 | -41 |
| Higgidy | 109 | 98 | 11 |
| HiPP | 144 | 140 | 4 |
| Hovis | 17 | 17 | 0 |
| INEOS | 40 | 96 | -56 |
| itsu | 113 | 110 | 3 |
| Jacobs Douwe Egberts | 34 | 24 | 10 |
| John West | 133 | 132 | 1 |
| Johnson & Johnson | 25 | 10 | 15 |
| Kerry Foods | 85 | 78 | 7 |
| KP Snacks | 7 | 3 | 4 |
| KTC Edibles | 99 | 121 | -22 |
| L'Oreal | 62 | 93 | -31 |
| Lactalis McLelland | 1 | 1 | 0 |
| Lavazza | 126 | 131 | -5 |
| Leathams | 121 | 102 | 19 |
| LF Beauty | 149 | 149 | 0 |
| Lily's Kitchen | 136 | 143 | -7 |
| Lindt & Sprungli | 18 | 21 | -3 |
| LNCD | 52 | 60 | -8 |
| Lotus Bakeries | 97 | 105 | -8 |
| Marlow Foods | 70 | 70 | 0 |
| Mars Food | 33 | 34 | -1 |
| Mars Petcare | 48 | 11 | 37 |
| McCain Foods | 4 | 22 | -18 |
| McCormick | 135 | 126 | 9 |
| Method | 73 | 73 | 0 |
| Mizkan | 30 | 7 | 23 |
| Molson Coors | 71 | 31 | 40 |
| Mondelez | 58 | 82 | -24 |
| MPM | 122 | 123 | -1 |
| Muller Dairy | 2 | 2 | 0 |
| Nairn's | 72 | 101 | -29 |
| Natoora | 38 | 42 | -4 |
| Nestle | 44 | 39 | 5 |
| Nestle Waters | 24 | 16 | 8 |
| Newell Brands | 116 | 92 | 24 |
| Nomad Foods Europe | 35 | 30 | 5 |
| Off Piste Wines | 118 | 99 | 19 |
| PepsiCo | 65 | 51 | 14 |
| Perfetti Van Melle | 129 | 128 | 1 |
| Pernod-Ricard | 107 | 107 | 0 |
| Perrigo | 132 | 145 | -13 |
| Petface | 148 | 148 | 0 |
| Pets Choice | 51 | 88 | -37 |
| Petty Wood & Co | 84 | 103 | -19 |
| Picard | 15 | 19 | -4 |
| Piccolo Foods | 142 | 144 | -2 |
| Pilgrim's Food Masters | 14 | 23 | -9 |
| Pizza Express | 69 | 69 | 0 |
| Pladis | 6 | 4 | 2 |
| Premier Foods | 21 | 26 | -5 |
| Princes | 86 | 90 | -4 |
| Procordia Food | 45 | 35 | 10 |
| Procter & Gamble | 42 | 46 | -4 |
| Proper | 106 | 104 | 2 |
| PZ Cussons | 100 | 85 | 15 |
| Rajah Spices | 150 | 150 | 0 |
| Reckitt | 87 | 67 | 20 |
| Revlon | 96 | 135 | -39 |
| Saputo | 13 | 27 | -14 |
| SC Johnson | 50 | 71 | -21 |
| Seven Seas Health Care | 128 | 139 | -11 |
| SHS Drinks | 98 | 91 | 7 |
| Smithfield Foods | 127 | 134 | -7 |
| Spectrum Brands | 32 | 68 | -36 |
| Surya Foods | 123 | 127 | -4 |
| Swizzels | 137 | 125 | 12 |
| Symington's | 120 | 122 | -2 |
| Tata Beverages | 95 | 106 | -11 |
| The Bart Ingredients Company | 146 | 146 | 0 |
| The Hain Celestial Group | 89 | 111 | -22 |
| The Organic Family | 46 | 58 | -12 |
| The Spice Tailor | 11 | 12 | -1 |
| The Suntory Group | 80 | 63 | 17 |
| Tilda | 66 | 79 | -13 |
| Treasury Wine Estates | 78 | 89 | -11 |
| Tropicana | 74 | 56 | 18 |
| Unilever | 37 | 29 | 8 |
| Upfield | 12 | 36 | -24 |
| Vitabiotics | 145 | 138 | 7 |
| Warburtons | 20 | 18 | 2 |
| Weetabix | 59 | 66 | -7 |
| Weleda | 130 | 129 | 1 |
| Whitworths | 125 | 124 | 1 |
| William Grant and Sons | 82 | 62 | 20 |
| Windmill Organics | 111 | 108 | 3 |
| Winterbotham Darby & Co | 90 | 65 | 25 |
| Yeo Valley Farms | 16 | 41 | -25 |
| Young's | 63 | 95 | -32 |
We have data for all manufacturers and major UK online grocery retailers ask us. We help brands continually optimise their online reputation by providing product reviews from 100% verified shoppers exactly where they are needed using smart data. We can get you fit to face the competition.