To support the shopper’s reappraisal of their reformulated Coco Pops range, Kellogg asked CheckoutSmart to run a Ratings & Reviews campaign on 2 of their SKUs in ASDA.
What we did...
We created an RRP campaign which sent selected members of our 5,000-strong review group into ASDA to buy the selected SKUs. They then uploaded their receipt via our app to provide a verified purchase, and we asked them to leave a review on the ASDA.com site.
We monitored the site and reviews created and ensured the guaranteed 30 reviews were delivered, in this case, within 2 weeks of starting*.
Sales up 32%...
Monitoring the results closely, the team kept the offer in front of the right subset of our program members. Each day, they saw a growing number of genuine, unique, verified reviews delivered. After confirming we had delivered more than the number of promised reviews, Kellogg told us: “Without additional media support and the same promotional mechanic every week (ongoing 2 for £4), we saw performance improving week on week since the reviews went live (uplift +32%)”.
*Individual timings and results will vary
Super tasty, light and chocolatey!
"Absolutely LOVE this cereal, it's my fave!! A true family favourite that our whole family enjoys, a must in our household!! So chocolatey, and really light too, so yummy!"
ASDA Shopper
