This exclusive report covers covers top grocery categories, ranking them in terms of the importance of the heaviest buyers.
In other words, what share of the category is bought by the the "Heaviest" 25% of buyers of the category. Just how important are these people to your category?
The top categories may not come as a surprise, can you guess what they are?
The bottom categories on the other hand are more surprising perhap and contain some of the most well known brands.
Once you have downloaded the report, you need to decide what to do next. If you want to target this group of shoppers with specific offers eg large multi-buys then we can help, contact us to know about the best approaches we've found from the 1000's of activities we have completed and analysed.